digital strategy, design/ branding Gwen Myslinski digital strategy, design/ branding Gwen Myslinski

Perfect LinkedIn Cover: Branding Tips

In today's digital age, establishing a solid professional presence on platforms like LinkedIn is essential for career growth and networking success. Your LinkedIn profile serves as a digital representation of your personal brand, and every element, from your profile picture to your headline, contributes to shaping how others perceive you. One of the most impactful components of your LinkedIn profile is your cover image—it's the first thing visitors see, making it a prime opportunity to make a memorable impression. Crafting the perfect LinkedIn cover image requires careful consideration of various factors, including relevance, professionalism, and visual appeal. This blog explores essential tips and best practices for creating a standout cover image that effectively communicates your professional identity and engages your network.

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marketing strategy Gwen Myslinski marketing strategy Gwen Myslinski

Strategic Marketing: Your Edge in Business

In today's competitive business landscape, strategic marketing has become more essential than ever. Beyond just offering an outstanding product or service, companies need to compellingly convey their value proposition to their target audience. Strategic marketing is not about random acts of promotion; it's a meticulous plan and execution to attain specific business objectives. Let's dive into the foundational principles and potent strategies that empower businesses to excel in the realm of strategic marketing.

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design/ branding Gwen Myslinski design/ branding Gwen Myslinski

Digital and Traditional Ad Synergy on a Budget

Are you looking to crack the code of modern advertising? You’re in the right place. Today we’re talking about how you can get digital advertising and traditional advertising to play nice together—all without selling your firstborn to finance it. Get ready for an in-depth dive into digital ads examples, digital advertising types, digital marketing ad strategies, and, of course, the enduring power of traditional ads.

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